Design of Random Position Auction with Consumer Search
Project Description
The project aims to investigate the rationale for a platform to introduce randomness in a position auction and how the optimal design is affected by factors in the product market.
Supervisor
AU, Pak Hung
Quota
2
Course type
UROP2100
UROP3100
UROP3200
UROP4100
Applicant's Roles
(i) Conduct literature review.
(ii) Search for relevant real-world cases.
(iii) Build a formal model and derive its implications
(iv) Generalize and extend the model in various dimensions.
(ii) Search for relevant real-world cases.
(iii) Build a formal model and derive its implications
(iv) Generalize and extend the model in various dimensions.
Applicant's Learning Objectives
(i) Get familiarized with the relevant literature and business cases.
(ii) Experience setting up and solving a formal model.
(iii) Develop economic intuition for analytical findings.
(ii) Experience setting up and solving a formal model.
(iii) Develop economic intuition for analytical findings.
Complexity of the project
Moderate