Longevity Economy
Project Description
This research course explores the fast‑growing longevity economy, also known as the silver economy, driven by global population ageing. It examines market demands, consumption patterns and unmet needs of older adults across healthcare, housing, digital services and leisure sectors. Students will analyse real‑world business cases, policy frameworks and social shifts reshaping industries for an ageing society. The course connects demographic data with commercial innovation, highlighting both market opportunities and ethical challenges. Participants will develop critical thinking to evaluate products, services and business models targeting senior consumers. By the end, learners gain research‑oriented insights to assess future trends and practical implications of the longevity economy.
Supervisor
WANG, Wenbo
Quota
5
Course type
UROP1100
Applicant's Roles
Conduct research on Longevity Economy for China Market. Need to have basic Chinese language skill in order to collect information in Chinese (e.g., literature review). No other requirements.
Applicant's Learning Objectives
To systematically understand the core concepts, driving demographics and industrial scope of the longevity (silver) economy.
To analyse consumption behaviours, real‑world demands and pain points of ageing populations from both market and social perspectives.
To evaluate representative business cases, policy frameworks and innovation practices within the longevity‑oriented industry sectors.
To identify key commercial opportunities alongside ethical and social risks brought by the fast‑expanding longevity economy.
To build research‑oriented analytical skills for assessing senior‑targeted products, services and future industry trends.
To form structured insights that support independent research and practical decision‑making related to ageing‑driven economic development.
To analyse consumption behaviours, real‑world demands and pain points of ageing populations from both market and social perspectives.
To evaluate representative business cases, policy frameworks and innovation practices within the longevity‑oriented industry sectors.
To identify key commercial opportunities alongside ethical and social risks brought by the fast‑expanding longevity economy.
To build research‑oriented analytical skills for assessing senior‑targeted products, services and future industry trends.
To form structured insights that support independent research and practical decision‑making related to ageing‑driven economic development.
Complexity of the project
Challenging