The project offers students in business to work in a group with engineers and programmers to develop products that are demand-led where innovations and engineering follow the demand. The marketing team operates on an evidence-based approach and distill the evidence into product descriptions on which the technical team is to develop and personalized the products to meet the demands. The business team is responsible for integrating the engineering team into the marketing and testing of the products with clients. At the end of the development, the team is to test the products in funding campaigns on platforms such as Kickstarter to further their experiences in the creation of an entrepreneurial startup.